distribution
Original media-intelligence analysis in this area — how the story was covered, compared and framed.
Briefing: Who Really Controls News Distribution
A map of the gatekeepers — search, social, aggregators and inboxes — that decide which stories travel.
The Return of Email: Why Inboxes Beat Feeds
The inbox offers what algorithmic feeds cannot: a direct, owned relationship between newsroom and reader.
Aggregators, Apps, and the Battle for News Discovery
News aggregators and dedicated apps are reshaping how stories are found — and how much value flows back to publishers.
Search, Answers, and the End of the Homepage
As audiences arrive through search, social and answers rather than the front page, the homepage’s role is being redefined.
Vertical Video and the Reinvention of Broadcast News
Short vertical video has moved from social novelty to a core format reshaping how newsrooms package and distribute reporting.
Platform Dependency and the Fragility of Referral Traffic
When a single algorithm change can erase a newsroom’s audience overnight, resilience means diversifying away from the platforms.
How AI Search Is Quietly Reshaping Publisher Traffic
AI-generated answers are changing how audiences reach the news — and forcing publishers to rethink distribution, referrals and direct relationships.