Media Business
Original media-intelligence analysis in this area — how the story was covered, compared and framed.
The Impact of Allowing Unhedged Short Bets on India’s Equity Markets
An in-depth analysis of how permitting portfolio managers to take unhedged short positions could influence liquidity, volatility, and price discovery in Indian equity derivatives markets.
The Return of Email: Why Inboxes Beat Feeds
The inbox offers what algorithmic feeds cannot: a direct, owned relationship between newsroom and reader.
Membership vs Advertising: The Great Revenue Rebalance
Media companies are recalibrating the mix of membership, subscriptions and advertising to build steadier, more independent revenue.
Newsroom Layoffs and the Search for Sustainable Structures
Repeated rounds of cuts are pushing the industry toward leaner, more diversified and more resilient newsroom models.
The Attention Recession: Why Engagement Is Getting Harder
Fragmented feeds and infinite choice are compressing the attention any single story can command — and forcing a rethink of metrics.
Paywalls, Metered Access, and the Economics of Reader Revenue
As advertising softens, subscriptions and metered access are reshaping which stories get told and who pays for them.
The Rise of Audio: Podcasts as a Newsroom Growth Engine
Podcasts have become a durable audience and revenue channel — and a testing ground for how newsrooms build direct relationships.
The Business of Attention: Media Metrics That Actually Matter
Pageviews are a poor proxy for value. Loyalty, attention and retention are becoming the metrics that sustain modern media.
How Streaming Rewired the Economics of Television News
Cord-cutting and streaming bundles have upended the revenue logic that sustained cable news for decades.
The Newsletter Economy and the Return of Direct Audience Relationships
Independent media are betting on newsletters and memberships to escape platform dependency and rebuild owned audiences.