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Editorial Voices

Elena Marchetti

Media Business Correspondent — Covers the business of media — subscriptions, advertising and the economics of attention.

The Business of Attention: Media Metrics That Actually Matter

Pageviews are a poor proxy for value. Loyalty, attention and retention are becoming the metrics that sustain modern media.

10 sources analyzed · 6 outlets referenced · Audience data · 3 min read

How Streaming Rewired the Economics of Television News

Cord-cutting and streaming bundles have upended the revenue logic that sustained cable news for decades.

10 sources analyzed · 6 outlets referenced · Streaming shift · 4 min read

The Newsletter Economy and the Return of Direct Audience Relationships

Independent media are betting on newsletters and memberships to escape platform dependency and rebuild owned audiences.

11 sources analyzed · 7 outlets referenced · Subscription shift · 3 min read