Elena Marchetti
Media Business Correspondent — Covers the business of media — subscriptions, advertising and the economics of attention.
How Financial News Became a Platform Business
The most valuable financial-information companies sell data, terminals and access as much as reporting.
Inside the New Business Models Funding Journalism
From philanthropy to product subscriptions, publishers are assembling more resilient and diversified revenue.
The Economics of Attention Markets
Attention is the scarce resource of the digital economy — and the currency media companies must now manage.
Why Media Company Valuations Are Being Rewritten
Investors are repricing media as platform shifts and AI reset assumptions about audience and revenue.
The Return of Email: Why Inboxes Beat Feeds
The inbox offers what algorithmic feeds cannot: a direct, owned relationship between newsroom and reader.
Membership vs Advertising: The Great Revenue Rebalance
Media companies are recalibrating the mix of membership, subscriptions and advertising to build steadier, more independent revenue.
Newsroom Layoffs and the Search for Sustainable Structures
Repeated rounds of cuts are pushing the industry toward leaner, more diversified and more resilient newsroom models.
The Attention Recession: Why Engagement Is Getting Harder
Fragmented feeds and infinite choice are compressing the attention any single story can command — and forcing a rethink of metrics.
Paywalls, Metered Access, and the Economics of Reader Revenue
As advertising softens, subscriptions and metered access are reshaping which stories get told and who pays for them.
The Rise of Audio: Podcasts as a Newsroom Growth Engine
Podcasts have become a durable audience and revenue channel — and a testing ground for how newsrooms build direct relationships.