Topic
attention
Original media-intelligence analysis in this area — how the story was covered, compared and framed.
Business
The Economics of Attention Markets
Attention is the scarce resource of the digital economy — and the currency media companies must now manage.
Audience
The Attention Recession: Why Engagement Is Getting Harder
Fragmented feeds and infinite choice are compressing the attention any single story can command — and forcing a rethink of metrics.
Audience
The Business of Attention: Media Metrics That Actually Matter
Pageviews are a poor proxy for value. Loyalty, attention and retention are becoming the metrics that sustain modern media.